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September 12, 2004
Indian Edition

When an entertainer-turned-salesman-turned-motivator coins a word, it's hard to ignore. The motivator here is David Hooker, who heads Delhi's Modicare School of Entrepreneurship, and the word is 'Dogash'. It's an attitude. The reader must figure out what it means from all the "Dogash says..." blobs of advice (sample: 'Break this rule!'). The book's hook is the entertainer in Hooker; he even uses a comically misinterpreted psalm from the Bible to sell free will. The womb bit? You, as a sperm, have already been one helluva winner getting to the ovum and then all the way out. With Dogash, you get back the spunk. Some of it, though, sounds like a comic misinterpretation in itself. Take the Dogash commandment, "If you know the answer will be no-don't ask the question!" Well, too bad; here's the question anyhow: do you expect to have that engraved in stone?

David is a Regular writer for this monthly publication of "Work From Home". An Australian based magazine dedicated to the SOHO (small office, home office) entrepreneur, David's articles continue to inspire businesspeople each month.

PDF FORMAT (large files)	TEXT FORMAT
*What it takes to make it in the International Arena*	*What it takes to make it in the International Arena*
Think locally but work globally	Think locally but work globally
Are you a virus marketeer?	Are you a virus marketeer?
We all need a Dream Team	*We all need a Dream Team*
Are You Telling or Selling?	Are You Telling or Selling?
How Are You Today?	How Are You Today?
Yes - Size Does Matter!	Yes - Size Does Matter!