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September 12, 2004
Indian Edition |
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TO THE WOMB & OUT AGAIN WITH "DOGASH''
By David H. Hooker
PP: 185
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When an entertainer-turned-salesman-turned-motivator coins a word,
it's hard to ignore. The motivator here is David Hooker, who heads
Delhi's Modicare School of Entrepreneurship, and the word is 'Dogash'.
It's an attitude. The reader must figure out what it means from
all the "Dogash says..." blobs of advice (sample: 'Break
this rule!'). The book's hook is the entertainer in Hooker; he even
uses a comically misinterpreted psalm from the Bible to sell free
will. The womb bit? You, as a sperm, have already been one helluva
winner getting to the ovum and then all the way out. With Dogash,
you get back the spunk. Some of it, though, sounds like a comic
misinterpretation in itself. Take the Dogash commandment, "If
you know the answer will be no-don't ask the question!" Well,
too bad; here's the question anyhow: do you expect to have that
engraved in stone?
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